Talkwalker – Precise social listening for your brand

What is social listening?

Social listening enables comprehensive analysis of social media channels, blogs, and websites related to brands, competitors, and products. It serves to track conversations, gauge sentiment, and derive concrete courses of action.

• Why is social listening important for companies?
• Better understand target groups
• Identify and manage crisis situations at an early stage
• Identify trends and market movements
• Capture customer feedback at an early stage
• Recognize strategic successes and failures
• Observe and measure sentiment toward brands or products
• Identify opinion leaders and brand ambassadors
• Discover sales opportunities and leads
• Analyze competitive activities
• Evaluate social media activities

“If you don't use social listening, you're missing out on a lot of important insights and opportunities.” - The insights gained can be passed on to relevant departments in a targeted manner to drive the company's strategy forward based on data.

Social listening vs. social monitoring

While social monitoring primarily collects historical data such as interaction rates, brand mentions, or relevant hashtags, social listening goes one step further: it analyzes the underlying sentiment and thus supports the development of concrete measures.

Social listening helps to understand the perception of a brand or product and to adapt marketing and product strategies accordingly.

Campaign support with social listening

Ideally, social listening should be carried out on an ongoing basis, but also used specifically for individual campaigns. At the beginning, a “normal state” is defined so that deviations can be quickly identified and addressed.

During the campaign, it is possible to:

• Identify topics, challenges, and moods
• Determine multipliers and influencers
• Derive insights from competitive activities
• Use successful hashtags and emojisand
• trendy topics for communication can be discovered.

Terms and topics to watch:

• Brand and user names
• Product names
• Competitor terms
• Industry-relevant keywords
• Advertising slogans
• Names of key figures
• Campaign titles and keywords
• Brand and industry-related hashtags

Thanks to real-time monitoring and access to data from previous years, campaigns can be tracked in real time, influencers can be identified and data-driven decisions can be made. Analysis is carried out in 196 countries and 187 languages – supported by powerful IQ apps that speed up evaluations and enable deeper insights. Customized dashboards and reports ensure maximum transparency and flexibility in the presentation of results.

Six key questions answered by Talkwalker

• How many people am I reaching?
• On which channels and in which countries is my brand being talked about?
• What emotions and opinions do users associate with my brand or product?
• Is my content reaching the right target audience?
• How often is my brand mentioned compared to the competition?
• How are my campaigns performing?

Advantages of Talkwalker at a glance

• Analysis of social media channels such as Instagram, TikTok, LinkedIn, Reddit, etc.
• Competitive analysis
• Identification and analysis of target groups – biometric and geographic data
• Trend detection
• Collection of customer feedback
• Real-time campaign monitoring
• Early crisis detection and management
• Measurement and interpretation of sentiment
• Monitoring customer movements

Talkwalker features

Quick Search

The Quick Search feature allows you to analyze trends, engagement, sentiments, and relevant influencers around a brand or topic in real time, based on the last seven days.

Topics and Channels

By creating search queries (topics; queries), you can refine your search for brands, products, or terms. Existing social media channels can also be integrated and their performance compared with each other. The refined search queries can then be used with the help of IQ apps.

IQ apps

IQ apps allow you to analyze topics and channels in even greater detail.

Important apps at a glance:

• Brand monitoring: Analysis of brand perception
• Crisis management: Early detection and management of issues
• Trend analysis: Identify emerging trends
• Competitor monitoring: Analyze competitors
• Social channel measurement: Evaluate channel performance
• Campaign monitoring: Measure the success of ongoing campaigns
• Results curation: Evaluation of digital mentions
• Social channel insights: Comparison of social media channels

Reports and alerts

Reports can be customized and provided regularly (daily, weekly, monthly, or quarterly). Automated alerts notify you of relevant events or changes so you can respond immediately.

This turns data into real actionable knowledge—and insights into informed decisions. Gain insights, sharpen strategies, and strengthen brands with social listening and Talkwalker.