1. Use of personal data for advertising and marketing purposes / Customer surveys
Your personal data will be used for advertising and/or marketing purposes and for carrying out customer satisfaction surveys only if you have consented thereto, or if there is some other legal basis that allows advertising and/or marketing even without your consent.
2. Google AdWords
We use the services of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, (‘Google’) on the basis of our legitimate interests (i.e., our interest in the analysis, optimisation and economic operation of our Internet presence pursuant to Article 6(1) point (f) of the GDPR).
We use the online advertising program ‘Google AdWords’ and conversion tracking as part of Google AdWords on our website. ‘Google Conversion Tracking’ is an analysis service provided by Google Inc. When you click on an ad placed by Google, a conversion tracking cookie is placed on your computer. These cookies are valid for a limited time, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, we and Google will be able to determine that you clicked the ad and were redirected to this page. Each Google AdWords customer receives a different cookie. This means that it is not possible to track cookies through the websites of AdWords customers.
The information which is collected with the aid of the conversion cookie is used to create conversion statistics. We use these to determine the total number of users who have clicked our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that could be used to identify you. Processing takes place on the basis of our legitimate interest in targeted advertising and the analysis of the impact and effectiveness of this advertising pursuant to Article 6(1) point (f) of the GDPR.
You have the right to object to the processing of your personal data pursuant to Article 6(1) point (f) of the GDPR at any time. You can also prevent cookies from being stored by selecting the corresponding technical settings in your browser software. However, we would point out that you may not be able to make full use of all functions of this website in this case. This also means that you will not be recorded in our conversion tracking statistics.
Furthermore, you can also deactivate personalised ads in your Google Ads settings. You can find instructions on how to do so here: support.google.com/ads/answer/2662922?hl=en
On our websites we use the provider YouTube for the integration of videos. YouTube is operated by YouTube LLC, headquartered at 901 Cherry Avenue, San Bruno, CA 94066, USA. YouTube is represented by Google Inc. based in 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. On some pages we also use a YouTube plug-in. When you access a page with such a plug-in, a connection to the YouTube servers is automatically established and the plug-in is displayed. The YouTube server receives information about which of our Internet pages you have visited. If you are a YouTube member and logged in to YouTube at the same time as you visit our site, YouTube may associate this information with your personal user account. When using the plug-in, such as clicking the start button of a video, this information is also assigned to your user account.
If you do not wish to have such an assignment, you can prevent this by logging out of your YouTube account and other YouTube LLC and/or Google Inc. user accounts before using our pages; alternatively, you can delete the corresponding cookies of these companies (see section VI.3 in detail). Further information on data processing and privacy protection by YouTube (Google) can be found at www.google.de/intl/de/policies/privacy/.
4. Facebook Pixel and Facebook Custom Audience (Remarketing)
On our website we use the so-called "Facebook pixel" of the company "Facebook" (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland). The Facebook pixel enables us to classify visitors to our website into specific target groups in order to display appropriate advertising ("ads") to you on Facebook. The data collected (e.g. IP addresses, information on the web browser, the location of the website, buttons clicked, pixel IDs if applicable and other characteristics) are not visible to us ourselves, but can only be used in the context of displaying certain advertisements. So-called cookies are also set as part of the use of the Facebook pixel code.
If you have a Facebook account and are logged in, your visit to this website will be assigned to your Facebook user account.
In part, we also use the remarketing function "Custom Audiences" of the company "Facebook". This enables users of the website to be shown interest-based advertisements ("Facebook ads") when visiting Facebook or other websites that also use this procedure. In this way, we pursue the interest of showing you advertisements that correspond to your interests in order to make our website more interesting for you.
In order to exchange the respective data, your browser automatically establishes a direct connection with the Facebook server. We have no influence on the scope and further use of the data collected by Facebook through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of Facebook Custom Audiences, Facebook receives the information that you have called up the corresponding web page of our website or clicked on an advertisement from us. If you are registered with a "Facebook" service, "Facebook" can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, it is possible that the provider may obtain and store your IP address and other identifying features.
If you have consented to this, we may pass on your telephone number or e-mail address to "Facebook" in order to be able to show you advertisements that correspond to your interests.
You can find out how the Facebook pixel is used for advertising campaigns at https://www.facebook.com/business/learn/facebook-ads-pixel
For more information on Facebook's data policy, please visit https://www.facebook.com/policy.php
For more information on Facebook's data processing, please visit https://www.facebook.com/about/privacy
We use these features to provide you with advertising offers that are relevant to your interests.
We process your data because you have consented to this or we have a legitimate interest in processing the data, Art. 6 para. 1 lit. a. and f DSGVO.
We store your data as long as we need them for the respective purpose (display of interest-based advertising) or you have not objected to the storage of your data or revoked your consent.
Deactivating the "Facebook Custom Audiences" function is possible for logged-in users at https://www.facebook.com/settings/?tab=ads#
You can change your settings for Facebook advertisements at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen , provided you are logged into Facebook.
5. Bing Ads
On our website we use technologies from Bing Ads (bingads.microsoft.com), which are provided and operated by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA ("Microsoft"). Microsoft sets a cookie on your terminal device if you have accessed our website via a Microsoft Bing ad. In this way, Microsoft and we can recognise that someone has clicked on an advertisement, been redirected to our website and reached a previously determined target page ("conversion site"). We only learn the total number of users who clicked on a Bing ad and were then directed to the conversion site. Microsoft collects, processes and uses information via the cookie, from which usage profiles are created using pseudonyms. These usage profiles are used to analyse visitor behaviour and are used to display advertisements. No personal information about the identity of the user is processed.
If you do not want Microsoft to use information about your behaviour as described above, you can refuse the setting of cookies required for this purpose - for example, by selecting a browser setting that generally disables the automatic setting of cookies. You can also prevent the collection of data generated by the cookie and related to your use of the website, as well as the processing of this data by Microsoft, by declaring your objection under the following link https://choice.microsoft.com/de-DE/opt-out. Further information on data protection and the cookies used by Microsoft and Bing Ads can be found on the Microsoft website https://privacy.microsoft.com/de-de/privacystatement