adesso BLOG

Imagine an insurance company decides to modernise its entire IT landscape. The technology is ready, the plans are drawn up, and yet the project encounters unexpected obstacles. The reason? No, not the poor preparation phase this time. The human factor. In this blog post, I highlight the human aspects of IT transformations in the German insurance industry and show why they often mean the difference between success and failure.

This is the first part of my three-part blog post on the role of artificial intelligence (AI) in the insurance industry. In this first part, I focus on the general opportunities and challenges of AI as well as specific applications of generative AI. The focus is on marketing and sales.

In a world where technology is advancing relentlessly, the various insurance intermediary professions need to adapt the way they work in order to stay relevant. But how do insurance intermediaries feel about this new technology? I answer this question in my blog post.

Digitalisation is advancing in all areas of life and opening up new opportunities and challenges for consumers and companies. One particularly striking example is the "Framework for Financial Data Access" (FIDA), the framework proposed by the European Commission to simplify access to and use of financial data. In my blog post, I show what opportunities and challenges this presents for insurance companies.

In an increasingly complex and individualised world of healthcare, the demand for personalised solutions in health insurance is growing. The introduction of customised offers not only has the potential to increase customer satisfaction but also to optimise the entire customer journey. In this blog post, I explore how these individualised approaches are changing the interaction between insurance companies and policyholders and what impact they could have on the future of healthcare.

Microsoft has invested in OpenAI to gain access to ChatGPT, and the company is now integrating generative AI into tools such as Microsoft 365. These AI-based copilots improve productivity and efficiency, especially in regulated industries where you find many recurring tasks and large amounts of data. Copilots help optimise workflows as financial or claims management tools. My blog post will take a look at Microsoft Copilot for Microsoft 365, a tool that is used in the banking and insurance sector, as one example of an AI-supported assistant.

GenAI opens up great opportunities for insurance companies to generate value. Likewise, it is also becoming a key driver of their digital transformation. The rapidly evolving technology can be used to automate and speed up insurance processes and significantly improve the customer experience. From a financial perspective, insurers benefit from GenAI’s ability to more accurately assess risks.

Recurring marketing tasks in the insurance industry can be automated with the help of IT when marketing automation is leveraged. In addition to increasing efficiency and effectiveness, goals such as increasing customer loyalty and customer trust as well as improving personalised customer communication along the customer journey can be achieved. I will tell you why in this blog post.

The use of SaaS models offers the insurance industry many great advantages. Integrated compliance and security measures can also reduce the amount of work for insurers if IT security aspects are taken into account from the start every time a SaaS platform is developed. This blog post shows why identity and access management is the key to successful SaaS implementations.