adesso BLOG

In the first part of my blog post, I focussed on the general opportunities and challenges of AI as well as specific applications of generative AI. The second part deals with the application of AI in the various phases of the customer journey.

As you may have gathered from the first blog post, "Volunteering and its parallels in everyday IT", by Johannes Bayerl and myself, the social sector is very close to my heart. By chance, the Italian adesso Stefano Mainetti came across our post and shared it on his LinkedIn network. In doing so, he also referred to an interesting adesso project from Italy.

How can artificial intelligence (AI) not only be used to make processes more efficient and intelligent, but also to transform SAP CX solutions into sales and service assistants and marketing futurists? In my blog post, I answer this question and show you the potential that AI still offers in the SAP CX environment.

This is the first part of my three-part blog post on the role of artificial intelligence (AI) in the insurance industry. In this first part, I focus on the general opportunities and challenges of AI as well as specific applications of generative AI. The focus is on marketing and sales.

Now is the right time to get to grips with successful change management. No time? Artificial intelligence offers innovative solutions for change management and supports insurers in successfully mastering rapid change. This blog post offers practical application examples and valuable tips for implementation in your own insurance company.

In 2024, online marketing is no longer just about using artificial intelligence, but about combining different AI technologies with each other to map complex workflows. This combination enables the seamless and efficient implementation of marketing strategies. In this blog post, you can find out what such integrated AI workflows can look like and which use cases are particularly exciting.

In a world where technology is advancing relentlessly, the various insurance intermediary professions need to adapt the way they work in order to stay relevant. But how do insurance intermediaries feel about this new technology? I answer this question in my blog post.

One of the major global challenges is the climate crisis. It has been with us for some time now and is manifested, among other things, in the increase in climate-related extreme weather events. AI can also provide support in this context. This blog post shows in which scenarios this can be the case, how the use of AI works and what hurdles there are.

AI is indispensable for companies' customer relationships in the digital world. It automates processes, analyses data intelligently and adapts content in real time. This enables customer needs to be better met, customer behaviour to be analysed in detail and all touchpoints of the customer journey to be optimised. I present further insights and solutions in my blog post.