adesso BLOG

In an increasingly digitalised world, no one should be excluded. Accessible design systems offer companies the opportunity to design digital products to be accessible from the outset. They not only create an inclusive user experience, but also reduce development costs in the long term and ensure compliance with legal requirements. In my blog post, I show how accessible design systems work, what advantages they offer and why they are the key to an inclusive digital future.

The insurance industry is increasingly shifting its focus to customer centricity in order to ensure a stable and growing customer base. The transformation from a contract-centred to a customer-centred business model brings challenges and opportunities. It requires not only a strategic realignment, but also fundamental adjustments to the data model and IT architecture. This blog post highlights the differences between the models and their implications for data management and technology.

A recent study we conducted on customer centricity confirms that retail companies have recognized the importance of this topic for the future. But what does omnichannel excellence mean and what does it take to successfully put the customer at the center? We make the connection and explain how to generate enthusiasm where it is expected and exactly as it is expected.

The customer service of the future in the insurance industry will be based on fast, seamless and personalised interactions. Thanks to digitalisation and AI, insurers will be able to support their customers around the clock and across all channels. In our blog post, we show how automated processing and proactive communication can optimise the service experience to meet the increasing demands of customers.

Companies are faced with the challenge of inspiring their customers with customised experiences. In my blog post, I show how a customer journey is at the heart of customer experience management. You will learn how companies can pave the way to long-term customer loyalty with a holistic approach.

In an increasingly complex and individualised world of healthcare, the demand for personalised solutions in health insurance is growing. The introduction of customised offers not only has the potential to increase customer satisfaction but also to optimise the entire customer journey. In this blog post, I explore how these individualised approaches are changing the interaction between insurance companies and policyholders and what impact they could have on the future of healthcare.

The digital transformation is fundamentally changing the energy sector. New technologies are not only optimising processes and business models but are also reshaping interaction with customers and enabling the development of sustainable energy sources. By using IT solutions, companies can increase their efficiency, improve customer service and make a contribution to climate protection. This blog post presents specific examples and applications that demonstrate the potential in the areas of digital utilities, customer centricity, platform transformation and new energy.

Recurring marketing tasks in the insurance industry can be automated with the help of IT when marketing automation is leveraged. In addition to increasing efficiency and effectiveness, goals such as increasing customer loyalty and customer trust as well as improving personalised customer communication along the customer journey can be achieved. I will tell you why in this blog post.

The fact that the digital transformation has found its way into B2B sales is nothing new. There are more and more articles being published about the ‘Amazonisation of B2B’. This goes hand in hand with the need for sales organisations not only to (re)align their own processes to their customers’ needs, but also to always be on the proverbial ball as to how these are developing. This blog post will cover the developments in 2023 and what they will mean for sales and for you as sales (management) staff.